Ultimate Guide to Cosmetics Packaging

Ultimate Guide to Cosmetics Packaging

We’d all like to believe that the product matters more than the packaging, but let’s be honest—pretty packaging enhances any product, especially cosmetics. The goal of cosmetics is to enhance natural beauty with pretty pigments, texture, and colors, but it’s difficult to appreciate the beauty of the product when your packaging needs a little extra enthusiasm.

In a time when everything can be ordered and shipped to your door with the click of a button, most consumers prefer shopping online instead of in person. There’s nothing better than unboxing something new, especially when the packaging adds an extra surprise that your customer isn’t expecting.

Cosmetic customers love unboxing their new products—pretty packagings like gold foiling, embossed logos, and sparkles on your folding boxes, mailers, and packing tapes are sure to amaze your consumers and make your products stand out from the crowd.

Secondary Cosmetic Packaging, or the packaging boxes in which the products are packed in, is a great way to incorporate your brand’s colors, logos, company information, and distributor details. Enviro-packaging offers extra customization for secondary packaging, like makeup kits and subscription boxes, that cosmetic brands love.

If you want to impress your customers with your packaging, read on to learn how EnviroPackaging can pack a punch with recyclable, environmentally friendly packaging that will be sure to give your product the attention it deserves.


Bubble Mailers

Bubble Mailers are one of the most popular mailing products in the industry and it’s not difficult to see why. These mailers are perfect for smaller products, like lip-glosses, and protect fragile containers during transport, such as glass tubes or pots.

Enviro-packaging’s bubble mailers are tough enough to protect your products and the environment. Our recyclable mailers are up to 30% recyclable, customizable, and reduce the amount of plastic waste for your business. They are weather and tear-resistant, which means they can hold up to even the worst elements while keeping your products safe. Best of all, our mailers come in three different sizes and can be easily reused again and again.

If you aren’t convinced you need the added protection of a bubble mailer, be sure to check out our environmentally friendly recycled mailers or poly-mailers, which are perfect for small items that don’t need extra wrapping. Like our bubble mailers, Enviro-packaging’s poly mailers are perfectly customizable to create the aesthetic your customers love.


Literature Mailer Boxes

Mailer Boxes are perfect for secure transport of items like eyeshadow palettes. Our organic color options are sure to impress your customers when combined with your company’s logo and expressive designs. Enviro-packaging’s folding lock-boxes are the perfect way to package since customers love the feel of the open top box—it makes every item feel like a special surprise!

Our mailer boxes come in almost twenty different sizes and are made from 100% recyclable materials, which means that no new materials had to be sourced to create them. These boxes are strong enough to support any cosmetic product and are completely bio-degradable and compostable, which are sure to impress your consumers.

Customized branding ensures that Enviro-packaging’s folding lock boxes are perfect for all of your packaging and shipping needs.


Hemp Twine

If you feel your packaging needs an upgrade, check out our 100% natural hemp twine. Hemp twine can be used for a variety of needs, but it is perfect for wrapping around your products to add to your aesthetic and impress your consumers. Twine can also be used for crafting projects and it’s definitely handy to have around any shipping office. Hemp twine is a strong, biodegradable, and sustainable crop. Enviro-packaging’s twine rolls come in a 328-foot spool and are the perfect addition to your shipping materials.


While boxes and mailers can be environmentally friendly, usually your packaging tape hits a bit of a challenge. Most packaging tapes are made from harmful plastics that are terrible for the environment and cloud our waterways. Enviro-packaging seeks to change this by offering environmentally friendly, compostable, options that your customers will love. Choose from our three options of cello tape, kraft tape, and water-activated tape to keep your packaging intact no matter where it travels.

Our star-selling biodegradable cello tape is perfect for packaging up cosmetics and is plant-derived and environmentally friendly, which is more than can be said for some big-box brands. Our shipping box tape will drastically cut your carbon footprint and add to your cosmetic brand’s use of sustainable, green products.

If your company needs something more low-volume, check out our brown kraft tape. Our Flatback Kraft Tape is tear-able by hand, making for easy packaging of all your products, and eliminating the need for a large tape dispenser. Plus, it’s made in the USA and is constructed of a unique blend of Kraft paper and adhesives that can be customized to include your brand’s logo, slogan, and artwork.

Protective Packaging

By utilizing protective packaging as an empty filler, you will significantly reduce the chance of your products moving around in transit. As a result, there are fewer chances of products getting damaged or bumped due to poor packaging. Include protective packaging in your EnvioPackaging order to prevent breakage and upset customers.


Your cosmetics are creative, so why shouldn’t your packaging be? While you do the innovating and imagining, and we’ll bring it to life­­—No matter what packaging your brand needs, Enviro-packaging can help. We will be there with your brand every step of the way, helping you to design one-of-a-kind specialty cosmetic packaging that your consumers will love.

To start designing your new shipping line, click the button below or contact us directly to help find the right packaging solutions for your cosmetic brand’s needs.


Click here for Cosmetic Packaging